As a Business Owner, it is important that you stay up to date with all market trends. After all, this is the most effective way in which you can stand out from the crowd and bring in new customers. Without bringing in new clients, your company may struggle to stay afloat, as they will be your primary (if not only) source of income. One of the best ways to boost your brand’s overall visibility is by getting to grips with SEO (Search Engine Optimization).
Search Engine Optimization is a splendid marketing strategy to drag traffic to your website. It is a strategy that directs users to the website. As a part of digital marketing, it is a process that involves a lot of factors. Firstly, it enhances the number of visitors on the site and takes the site to higher ranks on search engines. In the end, the aim is to make the site visible to the users on the 1st page of the search results. For this purpose, certain keywords are targeted.
A keyword is a word or phrase people, a frequent number of people are searching on a consistent basis. Through the right SEO strategies, you can make your website appear on top when people search for the keywords. However, you need to choose the right and relevant keywords through a process called keyword planning. For this purpose, you are welcome to use some keyword research tools. One of the most popular tools is the keyword planner tool which is extremely advantageous if you know how to use it perfectly. Today, we are providing a detailed guide on keyword planner tools and ways to use them in an ideal manner.
When SEO (search engine optimization) strategy is applied correctly, can boost your web traffic significantly – focusing on improving the number of times you appear on a search and ensuring that the right people find your page. However, it can be hard to get your head around exactly how you can achieve these goals. Thankfully, the Google Keyword Planner Tool Can help – giving you a similar insight to that you can gain from working with a Quality SEO .
With that in mind, here is how you can utilize the Google Keyword Planner Tool for effective SEO.
Set up a google ads account
The first step towards taking the SEO world by storm is by setting up a google ads account. This is a free advertising platform that gives you access to a wide range of tools – including Google Keyword Planner.
Start with a keyword search
Once you have set up an account, you’re ready to get started. Begin by selecting the ‘Discover new Keywords’’ tab. You will then be asked to write down a series of words that are relevant to your company or brand – the kind that will feature prominently on your website and advertisements. For example, if you run a company that sells organic desserts, you could enter the following:
- Organic food
The more keywords you can write down – the better, so be sure to be as thorough as you can.
- Take note of the suggestions.
Once you have hit enter, the first thing you’ll see is how well each of your keywords performs. That covers:
- Average monthly services
- Competition (number of companies bidding on these words).
- How much you realistically have to pay to appear on the top of the search board when this word is googled.
Below this, you’ll also be able to see a list of suggestions on other keywords and phrases you can add to your arsenal to achieve your SEO goals. Going from the example above, the following keywords/phrases were suggested:
- Cake Shop near me
- Chocolate Cake
- Chocolate Chip Cookie
- Baked goods
- Best cakes
- Best cake recipes
Take your time to read through the suggestions – as some will be more relevant to your brand than others. After all, you don’t want to start advertising a particular product on your site that you don’t actually sell. Take notes of whatever suggestions are relevant.
You can use the ‘Refine Keywords Tab’ on the right-hand side of the page to make your search more specific.
Check out the search and volume forecasts
To begin with, you’ll have to write down your chosen keywords. Be sure that you are as detailed as possible during this stage. Once you have done this, the tool will provide you with insight into what words or phrases you should use in the coming days – based upon market trends.
This tool can predict:
- Clicks (How many people click onto your website)
- Impressions (How many times your site is viewed in a search engine)
- Your Click-Through-Rate, the ratio of what percentage of viewers click onto your website and move through the different pages.
- Cost-Per-Click – how much paying for the words to appear in the search engine will cost, depending on how often they are viewed/used.
- Mix up your marketing.
Take some time to explore all of the different tools that Google Ads has to offer, especially in relation to the keyword search – as this should allow you to change your SEO strategy for the better. Try to find a way in which you can add those keywords to your site/advertisements. For example, you could add specific phrases to your call to action (CTA) or start running a blog that is attached to your website. The more you use these words, the more chance you have of appearing higher in search engine rankings, meaning you can connect with customers faster.
If you’re having trouble getting to grips with SEO – it’s worthwhile working with an SEO company that can do the hard work for you!