Your app may see thousands of new installs every day, but how many of these installs become active, engaged, and profitable customers?
On average, only 25-40% of new customers will re-launch an app after the first week. This number diminishes as time goes on, ultimately falling to 4% one year out. Of these retained customers, only a small proportion will continue to be active and engaged customers.
Many Android Mobile Applications companies don’t realize that customer churn can be primarily managed with a few simple improvements to their app’s customer experience, and boosting retention doesn’t mean you have to reinvent the wheel completely.
Our eight-favorite retention-boosting strategies will help improve the health of your App Development Company.
There are over 5 million apps on the market, and most of them are free. Because of this flood of new apps, mobile app retention rates are decreasing. It’s easier than ever for a user to find an app or service similar to yours, and it takes only a few seconds.
It’s, therefore, vital to work on Engagement Strategy for your app. Simply pushing tons of traffic and mobile app installs to your app every day won’t help if people jump the fence soon after. But before going to depth, Let’s have a look at:
What is mobile user retention?
The retention rate is one of the most essential app store optimization factors to take into consideration. It’s the percentage of active users (people who use your app continuously) over a given period.
Let’s have a look at the strategies to boost your mobile app development retention rate.
Strategies to Boost Your Mobile App Retention Rate
Why people uninstall the app?
There are several reasons why users abandon the app, and one of them is a user interface. There’s no question that you’ve incorporated some extraordinary features with the right code. But if the user is not satisfied with the user interface offered, it is more likely that consumers will discard the software. It’s essential to keep up the engagement rate with your app. Make sure you provide a critical solution to your app. If you provide consumers with too many choices, they would be in a state of frustration and abandon your app.
2. Acquisition vs. Retention
If you’ve just launched your app in the app store, you won’t be helped by a marketing retention plan. In that case, the acquisition of consumers should be the business target. Of course, if you don’t have users, you can’t attract them.
As time progresses, as your app is increasingly remembered, you can shift your target to retain the customer from an acquisition. The HubSpot study indicates that if you have new customers up to 70%, you can start focusing on retention marketing.
Before designing a marketing campaign, review the app’s startup process and determine which marketing approach will succeed.
3. Understand user behavior
It is the most critical aspect of retention marketing research.
To maximize retention at every level of an app, you need to consider how, where, and where your prospective consumers engage with your brand. How many users are leaving? Why should they discard the app? Who are your satisfied clients, and why are they happy? Do a cohort study to see the factors are responsible for the downturn in consumer interaction. It will help you understand consumers’ needs and encourage you to build a user interface on that basis.
Implementation of this method will boost the retention rate of your mobile app.
4. Focus on the Onboarding process
Our brain can make a snap decision. It just takes 1/10th of a second to make a first impression of a person, and apps and websites are no different. Initially, the onboard phase is vital to keep consumers connected with the app.
If users don’t enjoy the first-time app experience, there’s less chance of going again. According to the study, one in four smartphone apps has declined since their first update.
If your software gathers data, such as login or registration, make sure you ask for minimum data so that users don’t get annoyed. It would be much fun to let them discover your app before asking for some details. With an immersive and primary user interface, this method should be quick and fast. Don’t inundate consumers with a wide variety of features. Focus on your primary position.
5. Push notifications
Without question, push alerts are the easiest way to communicate with apps. There are many games available in the Play Store, and it’s going to be a daily struggle to get users’ attention. Push alerts can include changes, purchases, incomplete transactions, and many more, and enable users to connect with your app. However, push alerts can affect the retention rate of your app if they are not adequately enforced. Unknowingly, you may be pissing off customers with spamming signs. Don’t introduce it at the earliest point. Let users have a great deal of fun with your app.
We skip out on the obvious points often. Trust me; personalization is just one of them. It’s all about communicating with users on a personal basis and improving the end-to-end customer experience. You would have to consider the needs of consumers to do so.
Several dedicated IOS Mobile Applications platforms allow you to create a detailed user profile, including their intent, age, gender, locations, and much more. All of this information lets you create a personalization section and connect with consumers, leading to a long-term friendship with them.
7. Iterate, Iterate, Iterate
Apps are iterative, whether they are minimally viable products or advanced, polished, and entirely usable. Updating the app experience daily with new updates and customized content can help keep users entertained and active. It’s crucial to control metrics, track user experience, and listen to feedback to see the app’s functionality. This knowledge is important for product road mapping and helps assess which changes are more compelling and useful to consumers.
Frequently upgrading and enhancing the app would help you maintain your customers. You want to offer profit continually, or else you’ll lose it to your rivals when they’re hunting for the best alternative on the market. If they find anything else that provides more value, they will disable your software, which, in turn, will boost your uninstall rates.
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8. Offer Loyalty programs
To build user satisfaction, engage in rewards and benefits schemes that can dramatically increase retention rates offering something useful to consumers, like vouchers, exclusive offers, promotions, and more. Many Mobile Application Development Companies believe in rewards for potential customers to promote purchases.
This technique is working with every sector. According to the report, 77% of smartphone users downloaded the application because of its benefits.
Over to You
It is the moment when it’s not enough to get people to download the program. The real challenge is to prevent them from uninstalling. If the consumer uninstalls the program, it’s going to be pretty hard to restore confidence. The 5% rise in user retention will raise revenues by between 25% and 95%.
You need customers to keep coming back to expand your app or startup. It would be best to have ad campaigns that allow consumers to connect and convert for a long time to come.
Loyal consumers are more profitable, more likely to do business, and part of the word-of-mouth marketing platform. According to the report, consumer satisfaction can be rendered at a lower cost than new customers’ acquisition. It’s not fast, however, for the ordinary smartphone app.
Effective mobile app retention promotion, at its core, is about the importance that you bring to the user’s mission – understanding consumer psychology by demographics and then targeting the category works. Based on this knowledge, you will make decisions to improve the growth of your app. Often, make sure that not every technique fits with every sector. Put what you can against the wall and see what’s going on, and repeat. Good Luck